Back-to-School Fashion Trends

“Every twenty years fashion comes back … You stay away from something long enough and you crave it,” Vanessa Valiente, personal stylist and the creator of fashion blog V-Style.

And that’s definitely true this year! When it comes to Back to School fashion, the 90’s are in!

Here’s a sneak peak of what’s trending this season. And the good news is, we’re not talking NY runway – we’re talking Plymouth, Ma! You can find all these trends right here at Colony Place! Make sure you use your Preferred Shopper card so your trends are good for your kids’ style and good for your pocket!

Urban sporty athleisure wear – Comfort is key! You can go casual and sporty but still look sharp. Add a flannel plaid shirt over your joggers and you’re on trend but still comfy for school! Wear a retro concert t-shirt for renewed 90’s fashion. Chunky sneakers with thick rubber soles (think Vans) are a great complement to your athleisure wear. Loft features their Lou and Grey line for big “kid” back to school comfort.

Statement shirts are still in for little girls, such as Kind is Strong sweatshirts at Justice.

Camo and animal print – pair it with burgundy for a classy camo look.

Denim – From backpacks to accessories and everything in between. Where’s the 90’s touch? In high-rise jeans! Old Navy has their high-rise super skinny RockStar jeans and right now they’re on sale for 20% off (week of Aug. 15, 2018)

Sparkle and Bling – The little ones want to feel pretty – so be sure to outfit them in reversible sequins from Justice. Unicorns are still popular – they can play with the sequins to make it change color or give it a whole new look. And speaking of pretty and sparkly, Justice is now offering free pierced ears with the purchase of a starter kit.

Guys – Layering is in for you too this year. Cuff jeans and plaid shirts over a t-shirt with a jean jacket – Old Navy has you covered.

Accessorize – what would your back to school outfit be without accessories? Charming Charlie is your stop! If you want to travel light, try a colorful wristlet that fits your cash, cards and phone in one. Or, knix the full backpack and use a “tote bag” that is big enough to hold your books but small enough to still be fashionable. Pair a t-shirt with a floral kimono and some booties with your tote bag and you’ve just made the look!

Finish off the look – Go back to school with pretty nails. And soon you can do that too at Colony Place. Watch for the Grand Opening of Classy Nails and Spa coming soon near Alden Park! Use your Preferred Shopper card and save!

Watch our Personal Shopper’s Deals and Discoveries Video Blog for more about back to school fashion and other shopping deals, trends and tips. You can see it all on Facebook, Instagram or

Remember to share this blog with your friends so you are all “in style for living on the South Shore”.

Want to make sure you’re getting the best deals possible on all these fashions? So many ways! Sign up for the Preferred Shopper Discount Card and get discounts at over 25 stores and restaurants every time you shop. Visit the mall office next to Lane Bryant M-F 8:30 – 5 or visit and sign up to save! “Friend” us on FB, Twitter, Instagram for posts about store deals. Download the Preferred Shopper app!